Total Accord is a creative agency based in San Francisco that places real importance on music and entertainment. Navigating the music industry can be a challenge, with countless moving pieces an artist has to manage at once, but the agency exists to bring direction and representation to that process, helping artists move through the industry with clarity and intention.
Those same traits of representation and importance on music is showcased through Total Accord Fest. The festival embodies a feeling of community and expression, bringing together a wide range of genres and artists under one roof. At its core, the festival is a celebration of music and culture, featuring live music, drag performances, screenings, DJ sets, and food pop-ups, all woven together into one experience. Musical guests include The Seshen, Brijean, Elujay, Family Not a Group, and more, providing a unique sound across various genres.
We had the opportunity to check out sets from Grooblen, Heavens Club, Al Harper, and Tucheetta, and spoke with Tyla Jones, founder of Total Accord, about the vision behind the festival.
What makes Total Accord Fest stand out is its emphasis to community. The festival is not just about performance, it is about creating a space where people can connect, discover new artists, and feel a connection with music itself. In a city with such a deep and storied music history, Total Accord Fest is a reminder of how much talent continues to come out of the Bay Area.