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Baillie Mishler, Founding Designer of PROWL Studio alongside Lauryn Menard, places immense importance on creating impact through her work in industrial design, approaching each project with the belief that thoughtful design has the power to shape how people experience the world around them. Working with Hawthorn, Gantri, New Fibers, and more, that same attention to detail is carried through every project alongside her team.

The mindset is to always move forward, placing importance on the why behind the work, understanding that every material choice, every form, and every function carries intention, and that the most compelling design isn't just what you see, but the thinking and purpose embedded within it. There’s the beauty of storytelling placed as well that carries further impact with how she goes about her work.

In Episode 41, she shares her journey as a creative, diving into the broader significance of industrial design and what it truly means to show up with intention at your craft, offering perspective on how curiosity, purpose, and a commitment to the process can shape not just the work, but the designer behind it.

That understanding of knowing how to apply your craft with purpose and intention goes a long way as a creative, and Baillie's work is a testament to exactly that. Whether you're in industrial design or any other discipline, the throughline is the same: lead with the why, stay committed to the process, and the impact will follow.